Twinpine Mobile Trends Report 4% of mobile money transactions in Nigeria are for tithes, offerings

The Twinpine Mobile Trends Report, which was released earlier this week, says 34.1% of Nigerians

send money via shortcode, while 34.6% send money through their bank apps.

play Twinpine mobile trend report
(Twinpine)

Only 6.2% use a  mobile money solution [echoing what Interswitch founder, Mitchell Elegbe, said at a dinner with myself and other tech writers/stakeholders in the tech industry some time ago] (Paga, Pocketmoni, etc). Only 35.1% have not transferred money before.

Get this though: 4% of mobile money transactions in Nigeria are used for paying tithes and offerings in Church. Nigerians sure love their religion.

play Twinpine mobile trend report
(Twinpine)

The final key point though is that even though 57.4% of Nigerians say they've bought things online with their phones before, Criteo (via the Twinpine reports) reports that people actually do a lot more shopping via desktop than mobile on weekdays, and a similar amount of time on weekends.